GLOBAL CLASS: HOW THE WORLD'S FASTEST-GROWING COMPANIES SCALE GLOBALLY BY FOCUSING LOCALLY

McDaniel, Aaron, Wehage, Klaus

Sinopse

The playbook for a new era of global business.

The business world has changed, and to stay ahead, companies must think, operate, and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in global markets. A new strategic approach and revision of the agile methodology are necessary to better balance the need to localize with the complexity that localization creates.

To date, business leaders have had to learn how to scale globally the hard way--through trial, error, and failure--since no guidebook existed to light the way . . . until now.

Enter Global Class the playbook that teaches you how to build teams, manage a diverse international footprint, and balance cultural differences to scale globally by focusing locally. Through case studies and insights from more than 250 of the world's fastest-growing companies, Aaron McDaniel and Klaus Wehage illuminate what this new class of businesses ("Global Class Companies") do to succeed, who are the catalysts of their growth, and how they do it. From market entry to international growth, Global Class introduces a comprehensive tool kit of practical frameworks that provide a blueprint for how to build and manage a global business.

Whether your company is just starting its growth journey, already has an established international footprint, or you are a globally minded professional looking to build an international career, Global Class is the essential playbook for reaching global scale for businesses of all sizes and stages.

Dados do Livro

Peso: 0,560 kg

Número de páginas:    352

Ano de edição:    2022

ISBN 13:    9781637742181

Altura:       23

Largura:    16

Comprimento:     1

Edição:      1

Idioma:      Português

Tipo de produto: Livro

Autoria

AARON MCDANIEL

Aaron McDaniel is an entrepreneur, corporate leader, speaker, and author. At the age of 27, he was one of the youngest to serve as Regional Vice President at AT&T, a Fortune Global 100 company. An alumnus of AT&T’s flagship Leadership Development Program, Aaron was also a Diamond Club award winner - being in the top 1% of sales managers worldwide. Aaron is a graduate of UC Berkeley's Haas School of Business, where he is also currently a member of the faculty teaching entrepreneurship.

KLAUS WEHAGE

Klaus Wehage is the Founder & CEO at 10X Innovation Lab, an organization that builds entrepreneurial and innovation ecosystems across the globe. Klaus has built a reputation for being a Silicon Valley ambassador for international corporations, entrepreneurs, government agencies, international investment firms and accelerators, providing key insights into what makes the Silicon Valley ecosystem uniquely successful and serves as a conduit, connecting the world to the startup community elite.